Small Business Marketing (ask yourself the tough questions)

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As a business owner, I always try to practice what I preach. My company, American Management Services, has 150 full-time employees around the country, constantly working shoulder-to-shoulder with small business owners whose companies have serious financial problems. We understand the pitfalls of managing employees, keeping cash flowing and micromanaging every last detail of operations.

It isn't easy. I'm the first one to admit that I'm far from perfect, and when I don't follow my own rules, it is always very costly for the company. When a mistake is made, I remind myself that we have to be our own best client. This means that we have to be willing to ask ourselves the really tough questions--questions you should be asking yourself too.



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