How SaaS Helps Cut Small Business Costs

When you have to lay off staff, software-as-a-service can often make up the difference, especially in sales and marketing

By Jeremy Quittner

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May 11, 2009

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Using SaaS Starr can run his marketing with just one employee Matthew Mahon

Every business wants a hot niche, and Starr Tincup had one. In 2003, the Fort Worth marketing and advertising startup decided to cater to software makers in the human resources industry—and quickly signed 20 customers. Then the growing pains set in. By 2005, staff had ballooned to 80 from 4, plus more than 200 contractors. But revenues were just $2.5 million, and soon Starr Tincup was $500,000 in debt.

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