New York Small Business Consulting (to brand or not to brand ? That is the question)

WWW.THEBUSINESSBUILDERS.BIZ

What Is Branding?

Branding is the foundation of marketing and is inseparable from business strategy. It is therefore more than putting a label on a fancy product. Nowadays, a corporation, law firm, country, university, museum, hospital, celebrity, and even you in your career can be considered as a brand.

As such, a brand is a combination of attributes, communicated through a name, or a symbol, that influences a thought-process in the mind of an audience and creates value.

As branding is deeply anchored in psycho-sociology, it takes into account both tangible and intangible attributes, e.g., functional and emotional benefits. Therefore, those attributes compose the beliefs that the brand's audience recalls when they think about the brand in its context.

The value of a brand resides, for the audience, in the promise that the product or service will deliver. Clearly, a brand can recall memories of a bad experience. The value for the audience then would be to avoid purchasing that brand.

From the perspective of the brand's owner, the value of the brand often lies in the security of higher future earnings, but may also be assessed in terms of votes for a politician, career for an executive, foreign direct investments (FDI) for a country, etc.

In conclusion, branding is the blend of art and science that manages associations between a brand and memories in the mind of the brand's audience. It involves focusing resources on selected tangible and intangible attributes to differentiate the brand in an attractive, meaningful and compelling way for the targeted audience.  

Need help with branding fill out the form below

Marketing Consulting - products and services from Dedicated Business Designs

ARE YOUR CURRENT MARKETING PROGRAMS YIELDING AN APPROPRIATE ROI?

DO YOU HAVE A MARKETING SYSTEM OR IS IT SIMPLY ON OFF MARKETING PIECES WITH LITTLE OR NO RESULTS?

DO YOU HAVE A RELIABLE LEAD GENERATION METHOD?

DO YOU HAVE A SIMPLE AUTOMATED METHOD TO KEEP IN TOUCH WITH POTENTIALS?

CAN YOU QUICKLY IDENTIFY YOUR TOP PROSPECTS OR CLIENTS?

Marketing
One certainty about marketing, tracking is essential to its success. Many people refuse to accept the simple truth; marketing is what initiates a sales cycle. There are very few times marketing will bring an instant sale but what it does bring is a prospect. This is where small business owners fail in their marketing plan.

Here is an analogy: If you plant tomatoes today would you go out tomorrow expecting to harvest?Then why would you send out a piece of marketing material and expect the person who receives it to rush to the phone, credit card in hand and say I’m ready to buy all you have to offer.

Sales and gardening have two things in common; they both need to be cultivated. Your client didn’t receive your marketing piece today expecting to buy. The other thing gardening and clients have in common is they both need tending.Plants needs water, sunlight sometimes additional fertilizer to grow, a client need similar attention. Your marketing material must be built in stages, a sales cycle to prepare the client to make that purchase. If this makes sense to you then you understand the value of a marketing consulting service.

You really don’t need consulting if you have the times necessary to invest in learning the processes on your own. If you’re like most small business; you are already too busy with the other things like closing clients, finding clients, dealing with taxes, acquiring loans and all the other many hats you wear day to day to implement a marketing plan. Without a marketing strategy, your company will wither and die.  A marketing consultant or learning how to market is really a must for any business to succeed.

Benefits of our marketing solutions

* Cost effective solutions
* Better client retention
* Stay in touch and up sell previous clients
* Create a web presence(my space, you tube, etc)
* Every email contains a marketing message.
* Use low cost or no cost marketing medium
* Increase market share
* Know your true client market

For a custom quote or more information please fill out the form below or call us at 877-400-9321

Posted using ShareThis

Marketing must come first !!

The true mission of all business
Most companies have a marketing division, a product
development division, and a customer service division. Most
companies think of these as three separate and distinct
functions.

Very often the product development people never talk to the
marketing people and the marketing people never talk to the
product development people. Meanwhile, the customer service
people have almost non stature in the company and are
thought of mainly as clerks.

There are also administrative people who do things like
accounting and make sure the elevators work and that
everyone has a computer and a desk.

The administrative people often have little idea of what
the company even does, much less any sense of the marketing
strategy.

What catastrophic mistakes these are.
Marketing should never be a “division” or a
“Department” within a company. Instead, the entire company
Should be about Marketing.

Everyone in the company should be involved in
Marketing. A receptionist is not a low-wage worker; he or
She is one of your vital marketers.

Your receptionist and those who answer the phones are the
voice of your company to your customers and clients. Your
accounting people are not bean counters, but should be
integrally involved in making your marketing more efficient
and productive. Everyone in every company should understand
that their paychecks come from one and only one source:
customers.

Without customers, without sales, there are no paychecks.
Everyone in every company should be thinking all the time
about how to create happy experiences for customers.
Everyone in the company should be first and foremost a
marketer.

The chairman of the company should think of almost nothing
else but marketing. The product development people should
think of marketing first when they develop their products.
What good is it to develop a great product or provide a
great service that no one wants?

All products must be developed with the market for the
product at the forefront. “Do our prospects and customers
want this thing we’re making?” is the question the product
development people must always ask.

Meanwhile, the finance people, the accountants, and the
lawyers should not ask, “How can we make our lives easier?”
Instead they should ask, “How can we make it easier for
people to do business with us? Do we really need to require
our customers to fill out all these forms when they buy? Do
we really need to require our customers to sign long
agreements that no one reads? Do we really need these awful
disclaimers in tiny print on our order forms?”

The janitor is not a janitor. A janitor is a key marketing
person whose job is to make sure the place looks neat and
clean—like a company people will want to do business with.
No matter what business you are in, your company should be
a marketing company first—because marketing by definition
means “creating happy customers and clients.”

True definition of marketing.

Let's first understand the true definition of marketing.

Marketing is not sales. Sales are an element of marketing.
But if your marketing is done right, you should never need
to make another sales call. You'll just be taking in orders
and shipping product. Or you'll just be accepting the jobs
you want to do. No more scrambling for work.

No more wondering how the bills for next month will be paid.
Marketing is not really selling at all. Marketing is the
process of putting bait in the water to attract leads, and
then putting your leads into a sifting and sorting system
that will allow you to identify your most likely customers.

You then keep putting yourself and your product in front of
your most qualified leads until they want to buy. You give
your leads great information in the form of newsletters and
emails that will keep them interested-not heavy-handed
sales pitches, but valuable free information that they look
forward to receiving. This, in summary, is how you
transform yourself from being an annoying pest into a
welcome guest in your prospect's home.

That's marketing, not sales.
Yes, sales are the end result of all your marketing.
Certainly you can't make a penny until a sale is made. The
sale is everything in business. The sale is the one and
only goal of all Business. But you are no longer a salesman.
You are amarketer. And there's a world of difference.
Good marketers are rich.

Salesmen are almost all
Poor and struggling, like Willie Loman in Arthur Miller's
Death of a Salesman. Not happy story. You don't want to be
Willie Loman. You want to be Bill Gates, Ross Perot, or
Donald Trump. These men are marketers. These men don't make
sales calls. And neither should you.

Even if you are in a sales position-say, selling cars or
selling houses-never think of yourself as a salesman.
The great salesmen are really marketers. They aren't
pounding the pavement and making cold calls.
Marketing is working smart.

Selling is working stupid. Be a marketer, not a salesman.
Study marketing. Live and breathe marketing. And your life
will be so much more pleasant and lucrative. Marketing is
your strategy. Marketing is your road map. Marketing is
your system. Marketing is all that goes into laying the
groundwork and establishing the preconditions that end in a
sale.

And if the marketing is done right, you don't really need a
sales force. What you need are customer service people and
order takers. What you need is a mechanism, a system, to
handle all the business that pours in, seemingly magically,
seemingly on its own, almost out of thin air.

Except it's not magic, on its own, or out of thin air. The
customers and clients that will line up at your door and
swamp your business are the result of careful planning and
execution of your overall marketing strategy.